![]() ![]() The biggest ratings success of that strategy was NBC's "Friends," which debuted at 8:30 p.m. With the tent pole strategy, a network introduced new shows in between two confirmed hits, hoping that the hit shows would act as tent poles, pulling up the ratings of the shows before or after them. This was the philosophy behind the old tent pole strategy used for years by the big four American TV networks (ABC, NBC, CBS and Fox). The director of network programming might decide to throw a new bikini-clad reality show into a popular primetime line-up to convince more young male viewers to stick around. The network might find that the existing shows aren't pulling in enough young, male viewers (a particular favorite for advertisers). Scheduling is part of a TV network's overall business strategy: to make the most amount of money possible. But if a primetime lineup gets too stale, viewers might go elsewhere looking for fresher ideas. If you move a hit show around too much, viewers might lose it. Scheduling is figuring out how to balance all those new ideas with existing shows in a way that entices rather than alienates the audience. Network development specialists assist the director of network programming. Development is the process of identifying good show ideas, buying them and investing the money and resources to turn the idea into a highly marketable, successful TV program. ![]() The director of network programming's job is split into two basic parts: development and scheduling. That means higher ratings, better advertising sales and more profit for the company. ![]() The job of the director of network programming is to gauge constantly shifting and fragmented audience tastes to build a morning, daytime and primetime TV schedule that draws the most viewers possible. So what exactly are the job responsibilities of the director of network programming and how do you break into this high-power, high-pressure career? Read on to hear all about it. To stay relevant with the audience, network programmers are branching out from television into digital content delivery such as the Internet, mobile devices and video on demand. Never before have there been so many entertainment options for the consumer. In today's media climate, the director of network programming also needs to be highly adaptable. Director of network programming is one of the highest positions in television production and requires a broad range of business, creative, technical and interpersonal skills. The job goes by many names, including president of TV entertainment, senior vice president for TV programming or vice president of program scheduling. The person in charge of putting together a TV network's schedule is the director of network programming. And we're coming after the big boys." Nearly 20 years later, "The Simpsons" is widely recognized as one of the most popular shows in TV history, and some of the credit for its early success belongs to that much-publicized scheduling coup. "The Simpsons" didn't come close to beating "The Cosby Show" that first year (although it did win a few prized age groups) but the bold scheduling move was part of an overall marketing strategy. ![]()
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